One of the most frustrating reasons why it’s hard to book a tour is because every band seems to have climbed their way to fame in a different way. With a bit of research, you can see a band’s popularity date back pretty far; you can trace their tours, timing of album releases, size of local shows, and festival appearances to try to understand the path they followed to get to where they are now. But when you look at another band’s path, it’s likely to be very different than the first. In a recent conversation with a musician, we discussed inner workings of how exactly certain bands got noticed.
Some seem to fall into the opening slot route, rather than the headlining route, others do multiple month tours with little days off and smaller shows and unpredictable audiences. So many factors play into what might be the most efficacious way for your band to tour; dependent on members’ jobs, lifestyles, other team members, and music business savvy. So many questions need to be answered before you even start to think about pitch letters, negotiations, budgets, etc.
The many different ways to book a tour makes it a daunting task to start. Everybody wants a good booking agent, someone with access to the back end of booking a successful tour that caters to the taste of the audience, genre, locations, and timing. Gathering the most information you can is usually the best way to figure out what will work best for your band.
We are here to answer many of these questions next week at our collaboration event with 2112 – Booking A Small, Regional Tour. On this panel we are talking to experienced members of the field, and finding out exactly how they know what’s going to be best for their artist and what makes a successful tour.